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About Me

I've spent 15+ years in the self-development space, and I've learned why most tools stop working. You start strong. Follow the steps. And then life gets in the way, or your energy dips, or it just stops fitting. You're left wondering why you can't make it stick like everyone else seems to. It's not you. Most tools assume a version of you and your life that doesn't exist. I build the ones that work when things get messy.


Blog Posts

Habits That Survive Your Worst Days
You’ve done this before. You start a new habit. Maybe it’s exercise, maybe it’s journaling, maybe it’s meditation. You’re motivated. You’re committed. You download the app, you set the reminder, you check the box every day. And then life happens. Yo...
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It’s Two Weeks Into January. How’s That Resolution Going?
If you’re already struggling, if the early motivation has faded and you’re white-knuckling your way through (or quietly giving up), you’re not alone. And you’re not broken. I kept seeing this same pattern in my coaching practice. Someone would decid...
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