I've spent 15+ years in the self-development space, and I've learned why most tools stop working. You start strong. Follow the steps. And then life gets in the way, or your energy dips, or it just stops fitting. You're left wondering why you can't make it stick like everyone else seems to. It's not you. Most tools assume a version of you and your life that doesn't exist. I build the ones that work when things get messy.